Create
Create is an essential pillar for developing brand extensions because it embodies Delorean’s commitment to innovation, user-focused design, and forward-thinking functionality. Rooted in the brand’s mission to disrupt outdated systems, "Create" emphasizes the active development of new solutions that not only meet evolving user needs but also push the boundaries of technology and culture. It ensures that every brand extension is not just an add-on but a purposeful evolution, designed to empower collaboration, enhance performance, and shape a future that looks fundamentally different from today.
EDU 3: Delorean Docu-Series
EDU 4: Delorean E-Courses
PROD 1: Delorean Time
PROD 2: DISRUPT Magazine
SERV 3: Delorean Declutterers
ENV 1: Delorean Rec Center
EDU 3
Delorean Docu-Series
Delorean Docu-Series
A docu-series exploring collaborative projects and highlighting innovators
Camera setup on a production shoot of a docu-series.
Man watching Delorean docu-series.
Mission Focus: Delorean Docu-Series reinforces our mission of fostering innovation and collaboration by creating systems of collaboration and learning.
Delorean Docu-series highlights real-world innovators and projects that emphasized collaboration. This includes artists and engineers building installations, community members co-designing public services, or unexpected pairings. Each episode shows insight through the full process of the project: ideation, conflict, creation, and result. There are discussion groups, co-projects ,and polls that invite viewers to collaborate themselves.
Similarities: YesTheory, Realist Films, Casey Neistat
Differentiators: Delorean Docu-Series focuses on interdisciplinary collaboration and shows insight to the process of the project.
Woman is interviewed as part of a docu-series.
PROD 2
disrupt magazine
A print magazine that highlights boundary-pushing work in collaboration, innovation, and systems design.
DISRUPT Magzine is availble on mobile and desktop in addition to print.
Stack of DISRUPT editions.
Mission Focus: Disrupt Magazine reinforces our mission of fostering innovation and collaboration by spreading stories of effective innovation in order to inspire action.
DISRUPT is a quarterly magazine that spotlights impressive projects and processes behind innovation. Each issues features case studies, essays, and visuals. The magazine features a digital site where readers can participate in discussions, and continue the conversation in sidebars. The purpose of the magazine would be to provide a living archive of how bold change is born from collaboration.
Businesswoman reads new edition of DISRUPT Magazine.
Similarities: Wired, Fast Company
Differentiators: Disrupt Magazine spreads stories based on innovators and projects, but also the process and systems of success.
ENV 1
delorean rec center
A physical space offering classes from pottery to prototyping, blending creativity with skill-building
Students sharing their project with the other students.
Rec center instructor guiding a lesson.
Mission Focus: Delorean Rec Center reinforces our mission of fostering innovation and collaboration by creating a space where individuals can upskill and create together.
This recreation center is a creative hub where people of all ages can explore diverse fields, from storytelling, welding, civic design. The focus is not just skill-building, but building with others. Students are grouped into collaboration duos that rotate. Projects are designed to solve real-world problems or spark community initiatives.
A few students learning art mediums like pottery in the rec center.
Similarities: General Assembly, Local Rec Centers
Differentiators: Delorean Rec Center is an accessible space that focuses on group upskilling and collaborative learning.
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ENV 1
Delorean Declutterers
A decluttering service that transforms personal space to reflect calm and capability
Mission Focus: Delorean Declutterers reinforces our mission of fostering innovation and collaboration by giving personal environments a sense of clarity and joy through decluttering and redesigning.
Delorean Declutterers is a service in which two professionals come to a consumer’s personal space and work to create a high functioning system. They help you declutter old unwanted items such as clothing, toys, furniture, books, etc. They reorganize your space, and focus on what environment is best for creating calm and joy.
Delorean E-courses
Self-paced courses focused on collaborative skills like design thinking, co-leadership, community organizing
Mission Focus: Delorean E-courses reinforces our mission of fostering innovation and collaboration by creating a platform for individuals to upskill through collaboration and innovation.
Online courses that help individuals and team master collaborative skills like group decision-making, systems thinking, or co-leadership. Course modules include interactive simulations, role-playing and real-world case studies to engage the participants. The courses are project based, rather than traditional exams to help participants cultivate their skills.
Similarities: Coursera, Skillshare
Differentiators: Delorean E-courses shines light on collaborative thinking and project-based learning.
PROD 1
Delorean Time
A powerful smartwatch that helps users track focus states and cultivate daily work rituals.
Mission Focus: Delorean Time reinforces our mission of fostering innovation and collaboration by creating a source for individuals to create an efficient system of work.
Delorean Time is a smartwatch that helps user track flow states and routines,. The watch creates manual intention-setting and collaborative rhythm-building. Users mark their mental state such as “deep work”, “collaborate”, or “recharge” giving them the power to find their priorities. The watch has focus timers, mood logs, and no alerts or buzzes unless manually triggered.
Similarities: Ugmonk, Logitech
Differentiators: Unlike other Logitech and Ugmonk, Delorean Time is a personalized product that us focused solely on enhancing productivity and clarity.
SERV 3
Similarities: Marie Kondo, Uncluttered
Differentiators: Delorean Declutterers are focused on creating a personal system of productivity and enjoyment. It applies a system that becomes a habit and won’t be ignored in the future.