Connect is a vital brand pillar because it reflects Delorean’s dedication to aligning with the needs of the modern world and fostering meaningful relationships between people, technology, and ideas. As Delorean challenges outdated practices, "Connect" ensures that every brand extension bridges gaps between users and tools, between intention and execution, creating seamless, intuitive experiences. It reinforces the brand’s role in building systems that are not only technologically advanced but also emotionally and socially resonant.

Create is an essential pillar for developing brand extensions because it embodies Delorean’s commitment to innovation, user-focused design, and forward-thinking functionality. Rooted in the brand’s mission to disrupt outdated systems, "Create" emphasizes the active development of new solutions that not only meet evolving user needs but also push the boundaries of technology and culture. It ensures that every brand extension is not just an add-on but a purposeful evolution, designed to empower collaboration, enhance performance, and shape a future that looks fundamentally different from today.

Collaborate is central to Delorean’s mission of unlocking organizational potential through smarter, more effective teamwork. Rooted in the belief that innovation thrives in shared effort, "Collaborate" drives brand extensions that empower individuals to work together with clarity, purpose, and agility. It represents Delorean’s ambition to reimagine not just how we work, but how we succeed together by making collaboration a catalyst for progress and performance.